The Square Club does the bunny hop at Rusk Institute
Things were hopping, almost literally, at the Intimate Apparel Square Club’s annual Easter/Passover party for the pediatric patients at NYU Langone Medical Center’s Rusk Institute on April 14. Square Club members were joined at Rusk’s Horizon House room by charitable employees of Pricewaterhouse Coopers and the human resources team from recent H.U.G. honoree Maidenform Inc., who brought the children personalized, age-appropriate gift bags containing items ranging from dolls to games and arts and crafts. IASC member Lizette Debaptiste made a memorable debut as this year’s Easter bunny, giving the kids Easter baskets and posing with them for pictures. DJ Mouse provided a “hip hop” soundtrack for the lively proceedings. After the Rusk team returned the children to the pediatric services ward the guests from the three organizations mingled during a mixer to celebrate their successful collaboration.
MAIDENFORM BRANDS, INC. CEO, MAURICE S. REZNIK, AND
MATHEW H.M. LEE, M.D., HONORED AT THE 2010 H.U.G. AWARD GALA BENEFITING
PEDIATRIC SERVICES RUSK INSTITUTE OF REHABILITATION MEDICINE
Maidenform Brands, Inc. President and CEO Maurice S. Reznik and Mathew Lee, M.D.
2010 H.U.G. Honorees
Professionals from the worlds of intimate apparel, retail, finance and medicine convened at the New York hot spot 230 Fifth on November 3 to honor Maurice S. Reznik, CEO of Maidenform Brands, Inc., and Dr. Mathew H.M. Lee, former Chair of the Department and Medical Director of the Rusk Institute of Rehabilitation Medicine, at the Intimate Apparel Square Club’s (IASC) H.U.G. Award Gala fundraiser, which benefited pediatric services at Rusk Institute at NYU Langone Medical Center.
"This has been a banner year for the H.U.G. Award,” said IASC President Norma Reinhardt Mascarotti. “Our amazing honorees, Maurice Reznik and Dr. Mathew Lee, combined with an energetic and generous turnout of attendees, made this a very special night for supporting the children at Rusk."
The H.U.G. candy girls with Dr. Mathew H.M. Lee and IASC co-founder Bob Nathan
The event had a fun retro theme in recognition of Maidenform’s iconic history and a guest appearance by Maidenform’s wardrobe expert Janie Bryant, the Emmy-winning costume designer for the hit ‘60s-themed series “Mad Men.” Ms. Bryant donated her personal collection of Mattel's pre-production “Mad Men” Barbie dolls as part of a silent auction that included a fantasy baseball experience from the New York Mets baseball team and tickets to “The David Letterman Show” provided by the evening’s master of ceremonies, TV host and comedian Ray Ellin.
The evening was marked by heartfelt speeches from both the honorees and presenters. Dr. Joan Gold delivered an overview of the services at Rusk Institute. Dr. Mathew H.M. Lee, whose H.U.G. Award was presented by Dr. Dianne Davis, President of International Council for Caring Communities, charmed the audience with his gracious acceptance speech and a beautiful lei he wore around his neck that was sent in congratulations by his son in Hawaii.
Joanie Reznik, Ricky Reznik, Maurice Reznik, Sam Reznik and Max Reznik
H.U.G. honoree Maurice Reznik also received accolades from his sons, Max, Ricky and Sammy, who presented his award and stole the show with their heartwarming recollections of being brought up by such an accomplished and caring father. Mr. Reznik, a longtime supporter of the IASC and Rusk Institute, gave eloquent praise to their work for the pediatric patients. His personal commitment to the cause was reflected in Maidenform Brands, Inc.’s diverse fundraising efforts, which included raffle ticket sales among Maidenform employees, sample sales at the company’s domestic offices, proceeds donated from sales of Maidenform’s Charmed line at its outlet stores, a special sale held by Maidenform’s At Home sales team, a link between the Maidenform and H.U.G. websites, and individual donations made by the company’s generous employees.
To date, the annual H.U.G. Award Gala has raised nearly $3 million for Rusk Institute. H.U.G. Award funds also benefit programs at Tisch Hospital. Individuals or organizations interested in learning more about the IASC Rusk campaign or wanting to donate may contact the IASC at 845-758-5752.
View more photos of the H.U.G. Gala in the HUG Gallery.
THE SQUARE CLUB CELEBRATES THE HOLIDAYS 2010
Victor and Norma presented IASC donations to Dr. Steven Flanagan.
The giving spirit of the holidays was palpable on December 2 at the Intimate Apparel Square Club’s annual holiday party for the children of the Rusk Institute of Rehabilitation Medicine at NYU Langone Medical Center. Gathering at Rusk’s Horizon House recreation room, IASC members visited with the children and the Rusk rehabilitation therapy team as Santa Claus Gary Hughes and Mrs. Claus Joyce Barron presented them presents and DJ Mouse spun today’s hottest pop tunes. Later, club members convened at Trattoria Alba for the presentation by IASC President Norma Reinhardt Mascarotti of checks for monies raised at the November 3 H.U.G. Award Gala for the various pediatric services overseen by Dr. Steven Flanagan, Dr. Joan Gold and Marianne Hardart. Maidenform’s Chief Marketing Officer Lucille DeHart conveyed congratulatory remarks to the club members and Rusk team from H.U.G. honoree Maurice S. Reznik, CEO of Maidenform Brands Inc. Also accepting congratulatory sentiments was IASC public relations advisor Edgar Trinidad, who was presented the 2010 Al Jaffin Award by Roslyn Harte in recognition of his notable service to the club and its mission since 2007.
Al Jaffin Award recipient Edgar Trinidad
View more photos of the Holiday Party in the HUG Gallery.
Annual "Christmas in July" Party at the Rusk Institute
From left: Sargeant Daniel L. Conklin, First Lieutenant Daniel Dresch and
IASC member Lieutenant Colonel Michael G. Floru arrive at the Party in a Military Hummer
The pediatric patients at Rusk Institute got an exciting surprise at the Intimate Apparel Square Club's (IASC) annual "Christmas in July" party on July 20 when IASC member Michael Floru arrived in full military uniform in an Army hummer with fellow U.S. Army Reservists Sargeant Daniel L. Conklin and First Lieutenant Daniel Dresch.
The Rusk kids gathered at the entrance to the hospital on the sunny afternoon to greet the soldiers and marveled at the sight of an authentic military vehicle, which Floru arranged as a special treat for them.
The reservists joined the IASC and Rusk Institute's rehabilitation team in the Horizon House room as the kids unwrapped their presents and posed for pictures with IASC member Gary Hughes dressed as Santa Claus. The children also received hats, lanyards, notebooks and other Army items from the soldiers, enjoyed snacks and grooved to Top 40 tunes by DJ Tom Rollman, who donated his services free of charge.
View photos from the event in the HUG Gallery.
Visit NYU Medical Center's
exhibit Rebuilding Rusk,
Rebuilding Lives, a retrospective about Rusk
and a prelude to the New Rusk.
Everyone is welcome to view the
exhibit at:
NYU Medical Center
Tisch Admitting Lobby
550 First Avenue
(enter at 32nd Street)
New York City
